A/W 12 Campaign

Ryan McGinley captures a story of duality and transformation in EDUN’s Autumn/Winter 2012 ‘Birds of Prey’ Campaign, an evolution of his ‘Beautiful Rebels’ debut for the brand in Spring/Summer 2012. Five birds of prey – all indigenous to Africa – interact with the cast, creating transformative moments captured in the images.

Creative Direction
Jefferson Hack

Art Direction
Christopher Simmonds

Ryan McGinley

Zen, Grace and Miles