S/S 12 Campaign
Photographer Ryan McGinley’s new series of studio portraits for EDUN’s debut campaign ‘Beautiful Rebels’ combines a love of beautiful clothing and the desire to create change. It is this story of duality and transformation that is the inspiration behind the images. A global symbol of beauty and transformation, six species of butterfly – all indigenous to Africa – unify the diverse cast of young rebels. Powdered wings trace the outline of tattoos, tiny legs balance on fingers and shoulders; nature and skin become one in these transformative scenes of passion, playfulness and poetic contemplation.
Bradley, Charlotte, David, Dempsey, Ehren and Herieth